1 wine, 2 countries, 3 generations
all started from the 70s
70s Love Wine logo

A history to be continued...

In 1972, the People's Republic of China and the United States started their first international dialogue. President Nixon brought a bottle of wine from Napa Valley for his first trip to China. That bottle gave Premier Zhou an idea…
70s Love Wine

In 1979, the Department of China National Light Industry established a group to start a national winemaking project. Yan Shengjie, a young man who was chosen to be the group leader, is a person that was going to change the Chinese winemaking record...
70s Love Wine
Xin Zhang, the third generation winemaker in the family, brought the history back to life in Napa at Yan's 70s birthday. She named the wine 70s love, a pure legacy of exploring spirit and absolute quality...

70s Love Petite Sirah Napa Valley
70s Love Napa Valley Petite Sirah

"The 2014 70s Love Petite Sirah is a beautiful Petite Sirah that is 100% of the varietal and has relatively modest alcohol for the variety (14.1%). It offers terrific fruit purity of blueberry and blackberry fruit, crushed flowers and a hint of underlying minerality. This is a beauty of full-bodied power, but so, so young. Forget it for another 4-5 years and drink it over the following 20-25 (years)​."

- Robert Parker

Reviewed and Rated 90+ by Robert M. Parker
Xinyue Zhang

Xin Zhang

Before Xin Zhang ever made a bottle of wine, she already knew she would.

Her grandfather, Yan Shengjie, made China's first. In 1979, Premier Zhou Enlai entrusted him with an extraordinary mission — travel to Bordeaux, learn the ancient craft, and bring it home to a country that had never known it. He returned with vine cuttings and a conviction, and from both he built Great Wall Wine, now the largest wine enterprise in China. Xin grew up inside that legacy — running through vineyards in summer, pulling rubber bungs from oak barrels in a cellar where the air itself tasted of wine. She never chose winemaking. It chose her long before she had the words for it.

The path took her across the world and back. A Master's in Viticulture and Enology at UC Davis. A harvest at Château Margaux, one of Bordeaux's most legendary estates. Years on the winemaking teams at Inglenook and Calla Lily in Napa Valley. And then, her own label — 70s Love. A single-vineyard Petite Sirah from Napa Valley, handcrafted in lots of four hundred cases. 90+ from Robert Parker. Double Gold at competition. Everything she had set out to do, done.

And then one evening, a single sentence undid all of it.

Xin comes from a family where everyone works in wine. Picking up a glass and remarking on the palate is as involuntary as breathing — so natural that she never thought to question it. Until a younger friend, watching this ritual unfold over dinner, said quietly: This snob culture is exhausting.

It was the kind of truth that rearranges a room. Xin realized she had spent her entire life inside a bubble so complete she couldn't see its edges. The wine industry had devoted decades to teaching consumers they weren't qualified to enjoy what was in their glass — then stood bewildered as an entire generation simply turned away. Wine hadn't failed to be excellent. It had failed to belong — to the way people actually live now, gather now, reach for a bottle on a Thursday evening to bring to a friend's door.

That reckoning carried her to Stanford Graduate School of Business. Not to learn how to build a better winery — but to ask a more dangerous question: what if wine's problem was never the wine?

70s Love taught her how to make the finest wine she could. With This One, she is learning something far more difficult — how to give it back to the people it was made for.
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